Sri Lanka and Italy Renew Agreement Allowing Reciprocal Driving Licence ConversionThe post Sri Lanka and Italy Renew Agreement Allowing Reciprocal Driving Licence Conversion appeared first on LNW Lanka News Web.
The National Guard is launching a push to integrate drone technology across all command levels, from Brigades to Platoons, after the European Commission rejected a request for funding to upgrade two key military bases. The technological upgrade, which focuses on closer cooperation with the Cypriot defence industry and draws lessons from the war in Ukraine, [...]
Maruti Suzuki has dipped deep into its advertising legacy to introduce its newest electric SUV, the eVitara, reviving memories that many Indians grew up with. In a rare and calculated move, the automaker has reimagined one of its most iconic 1990s commercials—the one featuring the wide-eyed boy Kancha—reworking it for an era defined by electric mobility. The result is a campaign that feels both familiar and forward-looking, striking an emotional chord while delivering a sharp strategic message.In an industry where electric vehicles are often marketed through futuristic imagery and technical jargon, Maruti has chosen a different route: reassurance through recall.A Familiar Face From A Different EraAt the heart of the campaign is actor Manish Choudhary, who returns to the screen after nearly 27 years to reprise his role in the legendary advertisement. His presence lends credibility and emotional weight, reminding viewers of a time when Maruti symbolised reliability and nationwide reach. For many, the commercial instantly evokes childhood memories, long road trips, and the reassurance that help was never too far away.The original advertisement had become iconic for its simplicity. Two travellers ask Kancha about basic facilities, receiving a consistent head shake. When asked about a Maruti service station, he nods confidently. That single gesture became shorthand for trust and accessibility—values the brand carefully preserved in the remake. View this post on Instagram A post shared by Marketing Maverick | Business | Branding (@marketingmaverick.in)Turning Legacy Into A Competitive AdvantageWhat truly sets the campaign apart is how Maruti has paired nostalgia with a practical EV strategy. Instead of announcing grand plans for a new charging infrastructure, the company has quietly converted its existing sales and service network into EV charging points. This instantly gives Maruti one of the most widespread charging ecosystems in the country.The recreated commercial mirrors the original almost shot for shot. The difference lies in the conclusion: the final question now revolves around electric vehicle charging. Kancha’s familiar nod delivers a powerful message—Maruti’s reach hasn’t changed, only the technology has.This approach allows the company to address one of the biggest concerns around EV adoption in India: charging anxiety. By tying solutions to an already trusted network, Maruti positions itself as a safe and dependable choice in the evolving mobility landscape.Bridging The Past and Electric FutureThe eVitara campaign demonstrates how legacy brands can stay relevant without abandoning their roots. Maruti isn’t simply launching an electric SUV; it is reinforcing continuity. The ad reminds audiences that while the roads, vehicles, and fuels may change, the brand’s promise remains intact.
Major Chinese companies including Alibaba and ByteDance have already reached out to Nvidia this week about purchasing the H200 and are keen to place large orders
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Converted and modified electric bikes will not be allowed on trains from December 21, in a bid to reduce the risk of lithium-ion battery fires on public transport.
Billionaire and tech guru Elon Musk plans to take SpaceX public more than two decades after its creation. The move could raise more than $30 billion and value the company at up to $1.5 trillion, marking what analysts say would be the largest IPO ever.
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Redmi 10 Power Price in India: Redmi has launched its new smartphone Redmi 10 Power in India. The smartphone was launched along with Redmi 10A, on Wednesday, 20 April in India
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Apple is offering its new firmware update for the MagSafe accessory that promises to give you faster charging for the compatible iPhone models.
System apps with native call-recording functionality remain unaffected.
The OnePlus Nord 2T India launch may take place soon as the moniker has been spotted on the TDRA certification. The OnePlus Nord 2T's camera details have also been leaked. Here are the expected specifications of the device.
The iPhone 16 is likely to be the first Apple device to skip the camera notch.
Garena Free Fire Max redeem codes are 12-digit codes that are region-specific and can be used by players to gain an edge over rivals in every round of the battle royale game.
We are still not sure that no-charger policy will be limited to Narzo 50A Prime or it will be extended to other Realme budget, mid-segment and premium phones
