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A unified approach that replaces guesswork with verified engagement, first-party intelligence, and measurable demand for modern B2B teams.AUSTIN, Texas, Feb. 03, 2026 (GLOBE NEWSWIRE) -- In an era where B2B buyers are under increasing pressure to prove ROI amid stricter privacy regulations, fragmented buyer journeys, and declining trust in third-party data, Vereigen Media, is taking a smarter approach. As a trusted demand generation partner, Vereigen Media brings programmatic advertising and B2B demand generation together through an intelligence-driven model built on verified engagement and real human interaction.For years, B2B organizations have treated programmatic advertising and demand generation as parallel efforts. B2B programmatic advertising promised reach and scale. Demand generation focused on in-depth targeting of potential accounts and collecting data. Without verified engagement and first-party data intelligence, however, these strategies rarely connect in a meaningful way.Vereigen Media’s model closes that gap by linking intelligence-driven media activation with verified content engagement, ensuring every ad touchpoint is anchored to a real human interaction.This shift or the announcement is not about more ads. It’s about smarter orchestration built on real buyer behavior."B2B buyers don’t move in straight lines anymore. They engage when the message is relevant, the timing is right, and the experience feels respectful. Our approach brings programmatic advertising and demand generation together around one truth, real engagement from real people is what drives results.”- Ameya Pawar, Co-Founder & CEO of Vereigen MediaTurning Programmatic Advertising into a Verified Demand EngineVereigen Media’s approach is designed for modern B2B marketing leaders and teams who value quality over volume. By combining programmatic advertising (VM Engage) with verified demand generation marketers gain visibility into who is actively engaging, how they engage, and when interest signals emerge, while maintaining compliance and transparency.Unlike the traditional legacy models that rely on third-party vendors and aggregators for guesswork, Vereigen Media operates the campaign entirely on first-party, consented data and validates every interaction using in-house experts to ensure interactions are intentional, accurate, and human.This allows marketing and sales teams to align around the real buyers rather than surface-level metrics, like clicks or impressions.This integrated model enables B2B marketers to:Verify and confirm real interaction with content assets.Improve brand recall and engagement across ICP-aligned target accounts.Validate buyer interest using first-party, privacy-compliant data outreach.Align media exposure with genuine demand signals verified by humans that eliminate the duplication and low-quality data.Build trust through ethical and transparent data practices. This unified approach allows B2B brands across every industry such as Media, Technology, Cybersecurity, SaaS, IT, and other sectors to drive awareness, consideration, and pipeline confidence.At Vereigen Media, we genuinely care about the health of our client’s businesses. When you care about the people you work with and the audiences they are trying to reach, client relationships naturally turn into real partnerships. That’s where sustainable growth comes from.”- Charlotte Graham, VP, Revenue Operations & Marketing at Vereigen MediaDesigned for Decision-Makers, Built for TrustThe company’s integrated solutions support organizations of all sizes from emerging brands to the global enterprises. The approach is ready to deliver measurable outcomes for every organization worldwide.The approach is intentionally built for mid-funnel impact, helping B2B teams educate and nurture buying committees before sales outreach begins. Clients report stronger engagement rates, high-quality conversations, and improved confidence by focusing on verified content engagement, intelligent programmatic exposure, and human validation that increase confidence across the pipeline.Thought Leadership Backed by Real OutcomesVereigen Media’s strategy reflects a broader shift in B2B marketing, moving from volume-driven tactics to value-driven engagement. With access to more than 110 million continuously validated first-party data and a global team of more than 300 professionals, the company helps attract brands to activate smarter campaigns while protecting reputation and long-term trust.This strategy positions Vereigen Media as a trusted growth partner for organizations to navigate from the evolving demands digital era, by supporting hundreds of B2B brands with clarity and confidence. By combining the strategic approach, company helps marketers educate buyers while preserving brand integrity.Leads. Done Right.About Vereigen MediaVereigen Media, a U.S.-based demand generation company focused on verified content engagement, first-party intelligence, and privacy-compliant outreach on creating real engagement from real people. Through zero-outsourcing model and human validation process, Vereigen Media supports hundreds of organizations connect with real decision makers to drive measurable growth across SaaS, Marketing, IT, Cybersecurity, and other sectors. The company partners with marketing and sales leaders to deliver data-driven strategies grounded in authenticity and performance.Leads. Done Right.Contact:Manraj Singh - Marketing ManagerVereigen Media LLCEmail: marketing@vereigenmedia.comPhone: +1 512-240-2212 (US)A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9961e6ac-4354-4cac-955f-3b06fe7354dc
DALLAS, Feb. 03, 2026 (GLOBE NEWSWIRE) -- Socrates Health Solutions ("Socrates”), advancing a purpose-led mission to pursue a better feedback loop for health issues spanning diabetes management, broader health optimization and athletic performance, today announces the development of a proprietary non-invasive glucose monitoring technology designed to be pain-free, convenient, and accessible. Founded by Scott Julian Smith and backed by shareholders, including the National Football League Players Association (NFLPA) and OneTeam Partners, Socrates also introduces its scientific advisory board to continue the momentum behind the company’s mission."Health changes when real-time feedback becomes easier to access and easier to act on,” said Scott Julian Smith, founder and CEO of Socrates Health Solutions. "We built Socrates to reduce pain and friction in how people get glucose insight, because that can improve quality of life for persons living with diabetes and their loved ones and support smarter training, fueling, and recovery decisions for athletes and high performers.”Socrates was founded based upon Smith’s personal experience watching his father live with Type 1 diabetes and enduring the relentless day-to-day burden of glucose management, including the routine pain and disruption of finger-prick testing and needle insertion. Over time, that purpose expanded beyond diabetes management to include broader health management and athletic performance, grounded in a simple belief: better feedback enables better decisions and better outcomes.For elite athletes, recovery and performance are essential to both longevity and livelihood. Access to clearer, more consistent health insight, including continuous glucose monitoring, helps athletes better understand their bodies, support recovery, and extend their careers. That focus on practical health tools that serve athletes over time is why the NFLPA and OneTeam Partners have invested."Our focus is improving quality of life for players before, during, and after their careers,” said Matt Curtin, president of NFL Players Inc. "Socrates reflects a belief that matters to us. When health feedback is easier to access and easier to use, players are better equipped to protect their bodies and make informed decisions. Their commitment to athlete performance and long-term health aligns with the kind of progress we want our players to benefit from.”The Socrates mission is anchored in the idea that the feedback loop should be more human. For those living with diabetes, easier and more consistent feedback can support daily decision-making and quality of life. For athletes and high performers, glucose insight is a foundational signal tied to energy, fueling, recovery, and repeatability."The need to better understand how we all use fuel has never been more urgent. Socrates has developed fresh insights into the photo physics of human tissue and blood which, when combined with advances in technical componentry, provide the basis for a non-invasive blood glucose monitoring device,” said Peter Haaland, Ph.D., and Chief Scientific Officer of Socrates."Elite performance is health you can repeat,” said Sean Sansiveri, CEO of OneTeam Partners. "Socrates applies advanced health technology to turn complex information into actionable feedback without friction. That capability supports consistency and longevity at the highest levels of performance and delivers meaningful value for families managing diabetes. It gives athletes a clearer, more reliable way to support recovery and sustain performance over time.”About Socrates Health Solutions Socrates Health Solutions is a medical device company focused on the development, design, and the eventual commercialization of self-monitoring blood glucose, continuous glucose monitoring solutions and wearables which will be non-invasive, inexpensive and technically superior to existing devices. This device has not yet been cleared by the FDA and is currently not for sale. http://www.socrateshealthsolutions.com/About the NFL Players AssociationThe National Football League Players Association (NFLPA) is the union for professional football players in the NFL and headquartered in Washington, D.C. Established in 1956, the NFLPA has a long history of protecting the health, safety and financial future of its more than 2,000 player members, who are the backbone of North America's most popular and highest revenue-generating sport. Through a wide offering of programs, resources and engagement opportunities, the NFLPA provides world-class service to players throughout their career lifecycle and builds solidarity to advocate on their behalf in the areas of healthcare, revenue, compensation and working conditions. The current CBA will govern the sport through the 2030 season. Learn more at nflpa.com.About NFL Players Inc.NFL Players Inc. is the for-profit marketing and licensing arm of the NFLPA. Founded in 1994, NFL Players Inc. manages the group rights of more than 2,000 active players, connecting brands to the authenticity, reach and cultural influence of NFL athletes. It supports over 150 partners -- including licensees, sponsors, and media platforms -- across e-commerce, retail, digital and direct-to-consumer channels. NFL Players Inc. drives growth and generates player revenue through group licensing, player activations and brand collaborations that bring fans closer to the game. Backed by the strength and legacy of the NFLPA, NFL Players Inc. ensures that players remain at the center of the business of football. Learn more at nflpa.com/players.About OneTeam PartnersOneTeam Partners (OneTeam) is a global leader in sports licensing, marketing, sponsorship, and media, focused on the commercialization and long-term development of group licensing rights for professional athletes. Founded in 2019 as a joint venture among the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association, OneTeam builds and scales athlete-centric businesses across sports, media, venture, technology, and consumer categories to generate sustainable revenue and expand opportunities for players on and off the field.Today, OneTeam represents more than 30,000 athletes across professional and college sports and has delivered over $1 billion in payments to player associations. OneTeam is supported by strategic institutional investors including HPS Investment Partners, General Atlantic, and Morgan Stanley Tactical Value. Built by Players Associations, for Players, OneTeam ensures athletes share in the long-term value of the businesses, brands and platforms they help create.Media Scott J. SmithCEO, FounderSocrates Health Solutions214-549-5461ssmith@socrateshealthsolutions.comInvestor/Partnership Inquiries contactus@socrateshealthsolutions.com
NEW YORK, Feb. 03, 2026 (GLOBE NEWSWIRE) -- EXL [NASDAQ: EXLS], a global data and AI company, announced that it has been named a Leader for Payer Digital Transformation Services in the ISG Provider LensTM Healthcare Digital Services - US 2025 study.This report marks the fourth consecutive time that EXL has earned the Leader designation for Payer Digital Transformation Services. The report cites EXL’s strengths in harnessing artificial intelligence, data and cloud technology and marrying it with deep domain expertise to allow payers to connect disparate data systems, automate manual tasks and optimize operations."With the breakneck pace at which the healthcare industry is evolving, stakeholders across the entire continuum require digital transformation that is powered by unrivaled data, insights, and institutional knowledge,” said Vivek Jetley, president and head of insurance, healthcare and life sciences at EXL. "Our consistent performance as a Leader shows our commitment to helping our clients improve their operational efficiency, allowing their members to enjoy excellent service and, ultimately, better outcomes.”ISG Provider Lens is a practitioner-led service provider comparison powered by ISG’s advisory experience and data-driven research. ISG’s Research reports provide independent vendor evaluations and enterprise buying behavior segmentation. Provider positioning is based on neutral and independent research, such as quantitative data that includes provider surveys, product testing and customer interviews."Payers are searching every day for new ways to unlock efficiency in their organizations’ processes and improve their members’ overall population health,” said Rohan Sinha, senior manager and principal analyst of the ISG Provider Lens Healthcare Digital Services 2025 report. "By delivering comprehensive digital transformation initiatives that integrate cutting edge data and technology, EXL is helping to lead the charge to a better, more efficient healthcare landscape.”Read the report to see how EXL compares to its competition. For more information about EXL’s solutions for the healthcare industry, click here.About EXLEXL (NASDAQ: EXLS) is a global data and AI company that offers services and solutions to reinvent client business models, drive better outcomes and unlock growth with speed. EXL harnesses the power of data, AI, and deep industry knowledge to transform businesses, including the world's leading corporations in industries including insurance, healthcare, banking and capital markets, retail, communications and media, and energy and infrastructure, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect. We are headquartered in New York and have approximately 63,000 employees spanning six continents. For more information, visit www.exlservice.com.Cautionary Statement Regarding Forward-Looking StatementsThis press release contains forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. You should not place undue reliance on those statements because they are subject to numerous uncertainties and factors relating to EXL's operations and business environment, all of which are difficult to predict and many of which are beyond EXL’s control. Forward-looking statements include information concerning EXL’s possible or assumed future results of operations, including descriptions of its business strategy. These statements may include words such as "may,” "will,” "should,” "believe,” "expect,” "anticipate,” "intend,” "plan,” "estimate” or similar expressions. These statements are based on assumptions that we have made in light of management's experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although EXL believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect EXL’s actual financial results or results of operations and could cause actual results to differ materially from those in the forward-looking statements. These factors, which include our ability to maintain and grow client demand, our ability to hire and retain sufficiently trained employees, and our ability to accurately estimate and/or manage costs, rising interest rates, rising inflation and recessionary economic trends, are discussed in more detail in EXL’s filings with the Securities and Exchange Commission, including EXL’s Annual Report on Form 10-K. You should keep in mind that any forward-looking statement made herein, or elsewhere, speaks only as of the date on which it is made. New risks and uncertainties come up from time to time, and it is impossible to predict these events or how they may affect EXL. EXL has no obligation to update any forward-looking statements after the date hereof, except as required by federal securities laws.ContactMedia Keith Littlemedia.relations@exlservice.com
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