STOCKHOLM, Feb. 19, 2026 /PRNewswire/ -- The Extraordinary General Meeting today resolved, in accordance with the Board of Directors' proposal, to cancel the 74,211,294 shares, approximately 8.78% of the total number of shares, that Sinch has previously repurchased. The resolution is a...
110 AI Startups Profiled In First Structured Mapping Of India’s AI-for-Impact Ecosystem New Delhi, Feb 19 (KNN) IndiaAI and Kalpa Impact have released ‘India’s AI Impact Startups’ at the India AI Impact Summit 2026, profiling 110 startups and non-profits deploying artificial intelligence for large-scale social and economic impact.The repository spans sectors such as healthcare, agriculture, education, climate, financial inclusion, urban mobility and public service delivery. It is described as the first structured mapping of India’s AI-for-impact ecosystem, highlighting solutions that are locally designed and globally relevant.The repository was researched and compiled by the Kalpa Impact team.Ecosystem Trends and Policy RelevanceThe analysis notes growing use of voice AI and vernacular interfaces to reach underserved communities, along with increasing investment in Made-in-India foundation models. It positions the publication as a reference for policymakers seeking integration-ready AI tools, investors evaluating scalable ventures, and global development stakeholders looking for replicable models from the Global South.Abhishek Singh, Additional Secretary, Ministry of Electronics and Information Technology (MeitY) and CEO, IndiaAI Mission, said, "India's AI Impact Startups: Repository of 100+ Startups and Non-Profits is a practical resource that gives stakeholders a structured overview of initiatives aligned with public objectives. “For policymakers, it highlights capabilities ready for integration with existing digital public infrastructure. For industry and investors, it showcases ventures with technical maturity, scalability, and long-term potential. Together, it serves as a unified reference to support informed engagement and adoption," Singh added.Mohammed Y. Safirulla K, IAS, IndiaAI Mission, noted, "India's AI ecosystem is maturing rapidly, and this repository captures a critical moment where Indian startups are moving from promising pilots to deployed, scaled solutions that serve millions.”Anshul Singhal, General Manager (Startups), MeitY, highlighted, "What stands out in this repository is the diversity of problems being solved, from courtroom transcription to rural health screening to smallholder farm advisory. Indian AI startups are not just building applications; they are building infrastructure for inclusion."Sushant Kumar, Founder and CEO, Kalpa Impact, said many growth-stage firms have expanded internationally, positioning India as an AI export hub for emerging economies. He noted that Indian startups are building full-stack, inclusion-focused solutions, including edge AI systems that function offline and voice tools in local dialects.(KNN Bureau)
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At This Year Next Year 2026 report launch, WPP Media unveiled its 10 trends and insights that will shape the year, a roadmap spanning agentic AI, precision media, influencer ecosystems, quick commerce, live experiences and the commercial rise of women’s sports.The company described how AI is moving from single-task assistants to interconnected agentic ecosystems that collaborate across research, analysis, forecasting and execution. This transformation is also reshaping search, from keyword rankings to “answer ownership”, where brands must optimise for AI-driven responses rather than just traditional search listings.Content, too, is entering a hybrid era. The model is no longer human versus machine, but human purpose combined with agentic scale, where AI enables faster production, localisation and optimisation while strategic direction remains human-led. Influencer marketing is evolving in a similar way: brands are moving from chasing mega reach to building micro trust within niche, high-intent communities. Measurement, compliance and commerce integration are now central to influencer strategy.Experiential marketing is also being redefined. Live events are shifting from sponsorship-led visibility to architected, social-first ecosystems that begin months before the event and extend long after it ends. Meanwhile, quick commerce is transforming from a last-mile fulfilment channel into a discovery and decision-making layer within the consumer journey. In parallel, micro-dramas, bite-sized, episodic storytelling formats, are emerging as a parallel entertainment economy built for mobile-first, habit-driven consumption.Culturally, women’s sports are entering a commercial inflection point. Once positioned within CSR narratives, they are now becoming mainstream marketing investments. Across all these shifts lies a deeper transition: from “presence” to “precision.” Advertising is increasingly outcome-based, powered by signal intelligence, predictive modelling and first-party data ecosystems. Underpinning everything is privacy, now framed not as compliance, but as a core marketing responsibility.Following the announcement, Social Samosa spoke with Vishal Jacob, President, Choreograph South Asia; Vinit Karnik, Managing Director, Content, Entertainment & Sports South Asia; and Murali Thyagarajan, Senior Vice President, Media Delivery & Operations India. Here’s what WPP Media’s leaders told Social Samosa:AI agents and expanding client conversationsExplaining the shift from AI assistants to agentic ecosystems, Vishal Jacob described an agent as “a program that is designed to look at data, understand that data in a certain context, and act on a specific task.”Earlier, agents performed simpler tasks like summarising documents. Today, he explained, complexity has increased significantly, requiring multiple agents to collaborate. One may gather data, another collate it, a third quantify opportunity, and a fourth structure it into actionable insights.Importantly, he shared that client conversations have expanded beyond media planning. He said, “Media planning and buying remain core, but the nature of conversations has expanded.”Clients are increasingly seeking:First-party data enrichment via clean roomsPredictive modelling before campaigns go liveTwo-year trend forecastingGuidance on marketing investments“This shifts the conversation from media planning to product and business consulting,” Jacob said.Women’s sports moving from CSR to strategySpeaking about 'The commercial coming of age of women’s sports' trend, Vinit Karnik told Social Samosa that women’s cricket has undergone a structural shift.“Because of the Women’s World Cup win, women’s cricket has now become strategic. It was tactical,” he said, pointing to the fiercely competitive BCCI tender as evidence of mainstream brand interest.He traced how investments have evolved. Earlier, funding for women’s sports typically flowed through CSR budgets.“The investments in women's sport used to be through the CSR pipe. That has moved from a CSR pipe to a marketing pipe, which is more strategic, more futuristic in nature and not tactical.”While cricket remains the primary pillar, Karnik added that investments are increasingly flowing into individual sports such as golf, squash, badminton, shooting and wrestling. Women’s cricket, he noted, is now firmly part of brand marketing calendars.Outcome-based advertising and precisionAs advertising becomes increasingly performance-led, Murali Thyagarajan emphasised accountability.“Deliver the outcome. There is nothing else. You have to deliver the outcome,” he told Social Samosa.But delivery today depends on signal intelligence. Agencies must understand client systems, the media ecosystem and the interplay between data and technology.“What is important is to understand signals, understand client systems, know the media ecosystem and therefore take the responsibility and deliver it.”When asked where WPP Media holds an upper hand, he said, “It’s about knowledge, data, technology, and people.”These conversations reinforce that marketing in 2026 will be defined by complexity, collaboration, cultural relevance, predictive intelligence and accountable growth, all operating within privacy-first frameworks.
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